Minimum Advertised Pricing Policy/Agreement
Beast Archery actively supports the advertising and promotion of its products by its domestic dealers and sales representatives through materials/assets provided by Beast Archery.
Minimum Advertised Price (MAP) on all Beast Archery products will be in effect. This policy applies to all Dealers, Distributors, sale representatives, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, television, radio, public signage and includes online discount at check-out discounts. We have implemented this MAP policy to preserve our brand’s reputation for providing customers with high value products in addition to after sales support. We greatly appreciate the efforts of all resellers to distribute our products and support their customers.
The MAP policy shall work under the following guidelines:
- The MAP for all Beast Archery will be listed on all pricing documents and/or provided by an authorized agent of the company or approved rep.
- The MAP policy applies to all advertisements of Beast Archery products in all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, email newsletters, email solicitations, Internet or similar electronic media, television, radio, public signage and includes online discount at check-out discounts. The MAP policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to any customer(s).
- The inclusion in advertising of free or discounted products (whether made by Beast Archery or another manufacturer) or “Discount at checkout” with a product covered by the MAP policy would be in violation of the policy if it has the effect of discounting the advertised price of the covered product below that of MAP.
- If pricing is displayed, any strike-through or other alteration of the Minimum Advertised Price is prohibited.
- MAP applies only to advertised prices and does not apply to the price at which the products are sold to an individual consumer within the dealer’s retail location or over the telephone.
- MAP does not establish maximum advertised prices. All dealers and sales representatives may offer Beast Archery products at any price more than MAP. Internet auctions may not display or have reserved bid or other acceptable prices below the MAP price.
- Beast Archery’s MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or phrases of similar verbiage as long as the price advertised or listed for the products is not less than MAP.
- Dealer agrees to hold all trademarks of Beast Archery LLC as the property of Bowmar Archery LLC. and use advertising materials provided by Beast Archery LLC. in an authorized manner only.
- Intentional or repeated failure to abide by this policy will result in termination of dealership or sales representatives. Beast Archery does not intend to do business with dealers or sales representatives who disregard the image of Beast Archery and its products. Beast Archery at its sole discretion may or may not provide prior notice or issue warnings before taking any action under this policy.
This MAP policy has been established by Beast Archery to help ensure that as a premier manufacture of high-quality Archery Products and accessories, the reputation of its name and products are preserved. The MAP policy is also designed to ensure dealers and sales representatives have the incentive to invest in the growth of the brand as a trusted partner.
Sales representatives of Beast Archery will supply a copy of the MAP policy to any new or existing reseller to be filled out, acknowledged and returned. In doing so, the reseller agrees to abide by the MAP and reseller requirements spelled out in this document. Beast Archery will monitor compliance and may, at its own desecration, stop supplying products to any Dealers, Distributors, and sales representatives found to be in violation.